Re: OT: SEO

This WebDNA talk-list message is from

2007


It keeps the original formatting.
numero = 69545
interpreted = N
texte = Matthew A Perosi wrote: > Donovan I agree with you as well. We never recommend an outside SEO > company and I actually get sick when I look at the prices they charge. > I also think that I would eliminate my own financial problems if we > charged that much. > > Our SEO service is based entirely on our programming service. The CMS I > created allows us to edit content rapidly, including meta tags. > However, we have found that content is not even very important now as it > used to be. Now there are so many factors, and we try to keep up with > them. > > We use Google's cached pages to cross reference competitive web sites > vs. the web site we are optimizing. We simply count the number of > occurrences of the keywords, and then rewrite our content to match or > surpass that occurrence density (without making it seem like search > engine spamming). We never use fake static pages since our CMS actually > produces pages that look static, even though they are dynamic. > > Here are some of the other tricks we have learned: > > 1. Use the keywords in the names of the pages: > customername_keyword_zipcode.html > Although it seems this is not a heavily weighted technique any more. > > 2. Set up as many reciprocal links to the site as possible. We have > found the easies way to do this is to set up Blogs. Our customers > provide us with pre-written (sometimes nonsense) material that we then > post on blogs. Blogs are on the topic for their industry. At the end > of every post there is a link back to their website. If you use > Google's Blogger you are guaranteed to have the blog entry spidered, and > thus you have reciprocal links without begging other sites for them. > > 3. Be creative with other advertising and linking back to the site. > Always using the keywords as the alt, title and name of the link: href="website" alt="keyword" title="keyword">keyword > > 4. Register your domain name for as many years as you can afford. Yeah, > this one is a little crazy, but search engines seem to give more > credibility to domain names that are registered for 5 years or more. > This was confirmed through an article I read some time this year on > Network Solutions. > > Since Google and Yahoo and all the others don't publish their "Magic," I > try to keep up with other "discoveries" that are made in the SEO world. > And we react as fast as possible to what we learn. > > In the end, our service is all based on the number of hours we actually > spend doing it, just like our programming service. So it all depends on > what the customer wants to spend. .... more BS from Donovan... :) > Mathew, without going into all the strategies involved with good ranking and good marketing, I agree with most and disagree with (or would qualify) some of your comments. Generally I would suggest this to my clients. There is a balance between ultimate ranking and a good web site and good ranking doesn't have to sacrifice a good web site! Also I would suggest that the good search engines, know when you are being bad.... in otherwords, optimize honestly. http://searchenginewatch.com/ is still a great resource, though they now have a $100 per year membership fee for some of the more juicy content. Forums are readable for free though. hell, if a customer wants top notch Search Engine placement, charge them an extra $100 for the membership. They will get great results from the info gleaned, and will also save mucho denaro in not hiring an SEO! (and you will now have a year membership to searchenginewatch.com) :) Donovan -- =o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o DONOVAN D. BROOKE EUCA Design Center <- Web Development (specializing in eCommerce),-> <- Desktop Publishing, Print Consulting, Labels -> <- Glass Blowing, and Art Glass -> PH/FAX:> 1 (608) 770-3822 Web:> http://www.egg.bz | http://www.euca.us =o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o ------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list . To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/ Associated Messages, from the most recent to the oldest:

    
  1. Re: OT: SEO ( Donovan Brooke 2007)
  2. Re: OT: SEO ( Matthew A Perosi 2007)
  3. Re: OT: SEO ( Stuart Tremain 2007)
  4. Re: OT: SEO ( Donovan Brooke 2007)
  5. Re: OT: SEO ( Stuart Tremain 2007)
  6. Re: OT: SEO ( Matthew A Perosi 2007)
  7. OT: SEO ( Gary Krockover 2007)
Matthew A Perosi wrote: > Donovan I agree with you as well. We never recommend an outside SEO > company and I actually get sick when I look at the prices they charge. > I also think that I would eliminate my own financial problems if we > charged that much. > > Our SEO service is based entirely on our programming service. The CMS I > created allows us to edit content rapidly, including meta tags. > However, we have found that content is not even very important now as it > used to be. Now there are so many factors, and we try to keep up with > them. > > We use Google's cached pages to cross reference competitive web sites > vs. the web site we are optimizing. We simply count the number of > occurrences of the keywords, and then rewrite our content to match or > surpass that occurrence density (without making it seem like search > engine spamming). We never use fake static pages since our CMS actually > produces pages that look static, even though they are dynamic. > > Here are some of the other tricks we have learned: > > 1. Use the keywords in the names of the pages: > customername_keyword_zipcode.html > Although it seems this is not a heavily weighted technique any more. > > 2. Set up as many reciprocal links to the site as possible. We have > found the easies way to do this is to set up Blogs. Our customers > provide us with pre-written (sometimes nonsense) material that we then > post on blogs. Blogs are on the topic for their industry. At the end > of every post there is a link back to their website. If you use > Google's Blogger you are guaranteed to have the blog entry spidered, and > thus you have reciprocal links without begging other sites for them. > > 3. Be creative with other advertising and linking back to the site. > Always using the keywords as the alt, title and name of the link: href="website" alt="keyword" title="keyword">keyword > > 4. Register your domain name for as many years as you can afford. Yeah, > this one is a little crazy, but search engines seem to give more > credibility to domain names that are registered for 5 years or more. > This was confirmed through an article I read some time this year on > Network Solutions. > > Since Google and Yahoo and all the others don't publish their "Magic," I > try to keep up with other "discoveries" that are made in the SEO world. > And we react as fast as possible to what we learn. > > In the end, our service is all based on the number of hours we actually > spend doing it, just like our programming service. So it all depends on > what the customer wants to spend. .... more BS from Donovan... :) > Mathew, without going into all the strategies involved with good ranking and good marketing, I agree with most and disagree with (or would qualify) some of your comments. Generally I would suggest this to my clients. There is a balance between ultimate ranking and a good web site and good ranking doesn't have to sacrifice a good web site! Also I would suggest that the good search engines, know when you are being bad.... in otherwords, optimize honestly. http://searchenginewatch.com/ is still a great resource, though they now have a $100 per year membership fee for some of the more juicy content. Forums are readable for free though. hell, if a customer wants top notch Search Engine placement, charge them an extra $100 for the membership. They will get great results from the info gleaned, and will also save mucho denaro in not hiring an SEO! (and you will now have a year membership to searchenginewatch.com) :) Donovan -- =o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o DONOVAN D. BROOKE EUCA Design Center <- Web Development (specializing in eCommerce),-> <- Desktop Publishing, Print Consulting, Labels -> <- Glass Blowing, and Art Glass -> PH/FAX:> 1 (608) 770-3822 Web:> http://www.egg.bz | http://www.euca.us =o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o=o ------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list . To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/ Donovan Brooke

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