Re: Examples of cross-selling with WebCatalog?
This WebDNA talk-list message is from 1998
It keeps the original formatting.
numero = 17272
interpreted = N
texte = I have a manual version of this on one of my websites (http://www.bigcityexpress.com) where the product file contains 10 fields for see also entries, so when you are looking at an inkjet printer there is a nicely formatted table near the product description that is pushing a parallel cable, paper, and ink (all click through of course). The downside is that these have to be hand entered, but this is good because we can push slightly less related things (a PDA to someone looking at a notebook). I suppose you could have a related items database that would (upon doing a purchase) search this database (appending if needed) and add the SKU, the also purchased SKU and increment +1. Then when you are showing an item, you just search this database quickly for the top 10 related items... (OK, there are logic holes large enough to drive a van through, but It's just a quick idea) Brian B. Burton BOFH --------------------------------------------------------------- MMT Solutions - Specializing in Online Shopping Solutions 973-808-8644 http://www.safecommerce.com ---------- >From: Dale Stokdyk
>Date: Sat, Apr 25, 1998, 10:11 AM >Anyone have some examples of cross-selling with WebCatalog? You know...like >when you view an Amazon.com book page, and you'll also see something like >People who bought this book also purchased the following books: >....? > >It looks like perhaps Amazon has automated the suggested cross-sell items >based on sales? > >I'd like to do something similar -- probably manually including cross-sell >items in a field in my catalog.db that will provide suggested links on the >product detail page -- but am curious to know what others have had >success with???
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I have a manual version of this on one of my websites (http://www.bigcityexpress.com) where the product file contains 10 fields for see also entries, so when you are looking at an inkjet printer there is a nicely formatted table near the product description that is pushing a parallel cable, paper, and ink (all click through of course). The downside is that these have to be hand entered, but this is good because we can push slightly less related things (a PDA to someone looking at a notebook). I suppose you could have a related items database that would (upon doing a purchase) search this database (appending if needed) and add the SKU, the also purchased SKU and increment +1. Then when you are showing an item, you just search this database quickly for the top 10 related items... (OK, there are logic holes large enough to drive a van through, but It's just a quick idea) Brian B. Burton BOFH --------------------------------------------------------------- MMT Solutions - Specializing in Online Shopping Solutions 973-808-8644 http://www.safecommerce.com ---------- >From: Dale Stokdyk >Date: Sat, Apr 25, 1998, 10:11 AM >Anyone have some examples of cross-selling with WebCatalog? You know...like >when you view an Amazon.com book page, and you'll also see something like >People who bought this book also purchased the following books: >....? > >It looks like perhaps Amazon has automated the suggested cross-sell items >based on sales? > >I'd like to do something similar -- probably manually including cross-sell >items in a field in my catalog.db that will provide suggested links on the >product detail page -- but am curious to know what others have had >success with???
Brian B. Burton
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