Re: [OT] Search Engine Tips
This WebDNA talk-list message is from 2003
It keeps the original formatting.
numero = 48041
interpreted = N
texte = I'm definitely no search engine/directory guru, but here's what I know...1. You should really try to target 3 key phrases or less. The more specific they are the better. Sports will return a lot of results, whereas basketball supplies will place you in the correct grouping.2. Include your keywords in the title of the page, keyword meta tag, description meta tag, file names, directory names, alt tags, etc.3. Reciprocal links are very important. Google ranks your site higher when many other sites link to it.4. Don't use any automated submission software. Most of the search engines/directories will catch it and reject your submission. Repeated attempts may even get your listing banned.5. Analyze what your high-ranking competitors are doing. While legal precedent prevents you from stealing someone else's keyword and description meta tags, it doesn't hurt to look them over to see what was done correctly.6. Don't create gateway pages that contain nothing but keywords. Also, make sure your text and background colors are not the same. Search engines will pick up on this trick and remove your listing (if they decide to index it in the first place).7. Vigilance pays off. You can't just get a high-ranking and forget about it. Because, everyone and their brother will try to knock you off that post.8. To second what Jeff Logan said, it's very beneficial to use pay-for-placement services like Overture. We have used Overture, and we immediately saw a difference. While I'm morally opposed to these services, there's no disputing the fact that they work.On 2/25/03 1:54 PM, Marc
wrote:> If someone could provide more information about how to get higher > rankings on Google, that would be fantastic. Since 2001, our business > volume has dropped, and if we could get a higher ranking on the major > engines, I'm sure that would turn around. Getting the cart finalized > will help immensely, also - that's why I'm here. =:) > > I'm sure many of us here are in the same boat, and any tips to > improve our rankings will help out everybody. > > Thanks to all, > Marc --------------------------------------------------------------------- Clint Davis Webmaster / Interactive Media Specialist Gray Loon Marketing Group, Inc. http://www.grayloon.com 204 Main Street | Evansville, IN 47708 | Phone:812-422-9999 --------------------------------------------------------------------- ------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list . To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/
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I'm definitely no search engine/directory guru, but here's what I know...1. You should really try to target 3 key phrases or less. The more specific they are the better. Sports will return a lot of results, whereas basketball supplies will place you in the correct grouping.2. Include your keywords in the title of the page, keyword meta tag, description meta tag, file names, directory names, alt tags, etc.3. Reciprocal links are very important. Google ranks your site higher when many other sites link to it.4. Don't use any automated submission software. Most of the search engines/directories will catch it and reject your submission. Repeated attempts may even get your listing banned.5. Analyze what your high-ranking competitors are doing. While legal precedent prevents you from stealing someone else's keyword and description meta tags, it doesn't hurt to look them over to see what was done correctly.6. Don't create gateway pages that contain nothing but keywords. Also, make sure your text and background colors are not the same. Search engines will pick up on this trick and remove your listing (if they decide to index it in the first place).7. Vigilance pays off. You can't just get a high-ranking and forget about it. Because, everyone and their brother will try to knock you off that post.8. To second what Jeff Logan said, it's very beneficial to use pay-for-placement services like Overture. We have used Overture, and we immediately saw a difference. While I'm morally opposed to these services, there's no disputing the fact that they work.On 2/25/03 1:54 PM, Marc wrote:> If someone could provide more information about how to get higher > rankings on Google, that would be fantastic. Since 2001, our business > volume has dropped, and if we could get a higher ranking on the major > engines, I'm sure that would turn around. Getting the cart finalized > will help immensely, also - that's why I'm here. =:) > > I'm sure many of us here are in the same boat, and any tips to > improve our rankings will help out everybody. > > Thanks to all, > Marc --------------------------------------------------------------------- Clint Davis Webmaster / Interactive Media Specialist Gray Loon Marketing Group, Inc. http://www.grayloon.com 204 Main Street | Evansville, IN 47708 | Phone:812-422-9999 --------------------------------------------------------------------- ------------------------------------------------------------- This message is sent to you because you are subscribed to the mailing list . To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/
Clint Davis
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