Re: Affiliate program idea

This WebDNA talk-list message is from

2003

It keeps the original formatting. numero = 50154
interpreted = N
texte = I am reluctantly announcing something that John Hill and I have been workingon...The next service from Promote4Less.com -- Affiliate tracking and payment ona shoestring budget...Look to the site in a few days for more -- or feel free to drop me a notedirectly...On 5/8/03 11:49 AM, Alex McCombie wrote:> Just a bit of logic I thought I would share.> > When asked recently to modify one of the stores to 'track' sales in regards> to specific partners referring them from other web sites I played with all> sort of options including cookies, cart header settings, aliased> directories, etc.> > However all the options had one significant flaw or another:> > Cookies - flaw was compatibility and failure rates due to end users> > CART Header - seemed to be an issue as setting a header caused a cart to be> written even if they were just wandering the site... Didn't like the file IO> flaw here> > Aliased Directory - Flaw was obvious... Too much damn work and difficult to> keep up with!> > Then the obvious solution hit me, almost to my embarrassment since I didn't> think of it first...> > The way it is going to work (already in use in a limited fashion now), is> that each partner (affiliate) will be assigned a 5 digit, alpha-numeric,> code. This will be an automatic signup with not human intervention needed> (on this end)> > Now each affiliate is given a code snippet that they can point people to> when referencing the site. Essentially this snippet points them to a> affiliate page which does little more than take the affiliate number (passed> in the url), sets the cart equal to cart=[AFID]-[cart]> >> From that point it's all a matter of interface. Carts can easily be> identified and separated first based on the logic of [cart]^- and then> further associated with the specific partner based on characters up to the -> in the cart number.> > Initial testing confirms no issues in carts assigned this way, and opens up> all sorts of possibilities such as:> > % calculations based on total sales> > Identifying top affiliates through total comparisons> > Price breaks (discounts) based on established % setting in Partner Database> > Individual Affiliate order tracking and reporting with affiliate access to> stats> > Increased demographic profiling through the categorization of affiliate> sites and the direct connection to online customers> > > Etc.> > > Anyway, this may be obvious to some of you but I though the idea might prove> to be useful to others> > :-) enjoy> Alex> > > > Alex J McCombie New World Media> Chief Information Officer Drawer 607> 888/892.6379 Fair Haven, NY 13064> Alex@NewWorldMedia.com http://OurClients.com> > Interface Designer WebDNA Programmer Database Designer> > > > -------------------------------------------------------------> This message is sent to you because you are subscribed to> the mailing list .> To unsubscribe, E-mail to: > To switch to the DIGEST mode, E-mail to> > Web Archive of this list is at: http://webdna.smithmicro.com/> -- Jay Van Vark'Guiding Positive Change in High-Tech Companies'one box voicemail (866) 248-7670 x 6471efax (801) 659-7952http://www.VanVark.net-------------------------------------------------------------This message is sent to you because you are subscribed to the mailing list .To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/ Associated Messages, from the most recent to the oldest:

Re: Affiliate program idea (Jay Van Vark 2003)
Affiliate program idea (Alex McCombie 2003)

I am reluctantly announcing something that John Hill and I have been workingon...The next service from Promote4Less.com -- Affiliate tracking and payment ona shoestring budget...Look to the site in a few days for more -- or feel free to drop me a notedirectly...On 5/8/03 11:49 AM, Alex McCombie wrote:> Just a bit of logic I thought I would share.> > When asked recently to modify one of the stores to 'track' sales in regards> to specific partners referring them from other web sites I played with all> sort of options including cookies, cart header settings, aliased> directories, etc.> > However all the options had one significant flaw or another:> > Cookies - flaw was compatibility and failure rates due to end users> > CART Header - seemed to be an issue as setting a header caused a cart to be> written even if they were just wandering the site... Didn't like the file IO> flaw here> > Aliased Directory - Flaw was obvious... Too much damn work and difficult to> keep up with!> > Then the obvious solution hit me, almost to my embarrassment since I didn't> think of it first...> > The way it is going to work (already in use in a limited fashion now), is> that each partner (affiliate) will be assigned a 5 digit, alpha-numeric,> code. This will be an automatic signup with not human intervention needed> (on this end)> > Now each affiliate is given a code snippet that they can point people to> when referencing the site. Essentially this snippet points them to a> affiliate page which does little more than take the affiliate number (passed> in the url), sets the cart equal to cart=[AFID]-[cart]> >> From that point it's all a matter of interface. Carts can easily be> identified and separated first based on the logic of [cart]^- and then> further associated with the specific partner based on characters up to the -> in the cart number.> > Initial testing confirms no issues in carts assigned this way, and opens up> all sorts of possibilities such as:> > % calculations based on total sales> > Identifying top affiliates through total comparisons> > Price breaks (discounts) based on established % setting in Partner Database> > Individual Affiliate order tracking and reporting with affiliate access to> stats> > Increased demographic profiling through the categorization of affiliate> sites and the direct connection to online customers> > > Etc.> > > Anyway, this may be obvious to some of you but I though the idea might prove> to be useful to others> > :-) enjoy> Alex> > > > Alex J McCombie New World Media> Chief Information Officer Drawer 607> 888/892.6379 Fair Haven, NY 13064> Alex@NewWorldMedia.com http://OurClients.com> > Interface Designer WebDNA Programmer Database Designer> > > > -------------------------------------------------------------> This message is sent to you because you are subscribed to> the mailing list .> To unsubscribe, E-mail to: > To switch to the DIGEST mode, E-mail to> > Web Archive of this list is at: http://webdna.smithmicro.com/> -- Jay Van Vark'Guiding Positive Change in High-Tech Companies'one box voicemail (866) 248-7670 x 6471efax (801) 659-7952http://www.VanVark.net-------------------------------------------------------------This message is sent to you because you are subscribed to the mailing list .To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Web Archive of this list is at: http://webdna.smithmicro.com/ Jay Van Vark

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Re: Affiliate program idea

2003

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