Re: Examples of cross-selling with WebCatalog?
This WebDNA talk-list message is from 1998
It keeps the original formatting.
numero = 17266
interpreted = N
texte = I spoke with the people from NetPerceptions at a conference lately, they make a product called Grouplens which amazon.com and other high end sites use. It's a profiling engine. It tracks customer's buying and selections and groups them into profiles. When you make selections on there site, It groups you into a profile and pushes the approptiate products infront of you. It's 1 to 1 to millions marketing and is the new age of webdevelopment. I am currently trying to solve this same problem with webcat, but I think it will take someone more that me to create such a feature.RayAt 10:11 AM 4/25/98, you wrote: >Anyone have some examples of cross-selling with WebCatalog? You know...like >when you view an Amazon.com book page, and you'll also see something like >People who bought this book also purchased the following books: >
....? > >It looks like perhaps Amazon has automated the suggested cross-sell items >based on sales? > >I'd like to do something similar -- probably manually including cross-sell >items in a field in my catalog.db that will provide suggested links on the >product detail page -- but am curious to know what others have had >success with??? > >In pursuit of $ales... > >Dale Stokdyk >World Romance >Romantic Gifts from Around the World >http://www.me2u.com >
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I spoke with the people from NetPerceptions at a conference lately, they make a product called Grouplens which amazon.com and other high end sites use. It's a profiling engine. It tracks customer's buying and selections and groups them into profiles. When you make selections on there site, It groups you into a profile and pushes the approptiate products infront of you. It's 1 to 1 to millions marketing and is the new age of webdevelopment. I am currently trying to solve this same problem with webcat, but I think it will take someone more that me to create such a feature.RayAt 10:11 AM 4/25/98, you wrote: >Anyone have some examples of cross-selling with WebCatalog? You know...like >when you view an Amazon.com book page, and you'll also see something like >People who bought this book also purchased the following books: >....? > >It looks like perhaps Amazon has automated the suggested cross-sell items >based on sales? > >I'd like to do something similar -- probably manually including cross-sell >items in a field in my catalog.db that will provide suggested links on the >product detail page -- but am curious to know what others have had >success with??? > >In pursuit of $ales... > >Dale Stokdyk >World Romance >Romantic Gifts from Around the World >http://www.me2u.com >
Raymond Hatch
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