Re: Examples of cross-selling with WebCatalog?
This WebDNA talk-list message is from 1998
It keeps the original formatting.
numero = 17352
interpreted = N
texte = Ray,Could you let us know if you do figure it out. I'm going to start with somelinks to other products that I'd like to cross-sell, but it would be verycool to automate the process in the future; i.e., logig that would:* show which other products were purchased by customers purchasing aspecific product (Amazon example)* show most popular products based on other customer info, such as: -- 10 most popular items purchased by women -- 10 most popular items purchased by menJust some initial thoughts on it...thanks for mentioning NetPerceptions.Interesting to know who supplies that to Amazon!Daledstokdyk@dvs.mv.com>I spoke with the people from NetPerceptions at a conference lately, they>make a product called Grouplens which amazon.com and other high end sites>use. It's a profiling engine. It tracks customer's buying and selections>and groups them into profiles. When you make selections on there site, It>groups you into a profile and pushes the approptiate products infront of>you. It's 1 to 1 to millions marketing and is the new age of>webdevelopment. I am currently trying to solve this same problem with>webcat, but I think it will take someone more that me to create such a>feature.>>Ray>>At 10:11 AM 4/25/98, you wrote:>>Anyone have some examples of cross-selling with WebCatalog? You know...like>>when you view an Amazon.com book page, and you'll also see something like>>People who bought this book also purchased the following books:>>
....?>>>>It looks like perhaps Amazon has automated the suggested cross-sell items>>based on sales?>>>>I'd like to do something similar -- probably manually including cross-sell>>items in a field in my catalog.db that will provide suggested links on the>>product detail page -- but am curious to know what others have had>>success with???>>>>In pursuit of $ales...>>>>Dale Stokdyk>>World Romance>>Romantic Gifts from Around the World>>http://www.me2u.com>>
Associated Messages, from the most recent to the oldest:
Ray,Could you let us know if you do figure it out. I'm going to start with somelinks to other products that I'd like to cross-sell, but it would be verycool to automate the process in the future; i.e., logig that would:* show which other products were purchased by customers purchasing aspecific product (Amazon example)* show most popular products based on other customer info, such as: -- 10 most popular items purchased by women -- 10 most popular items purchased by menJust some initial thoughts on it...thanks for mentioning NetPerceptions.Interesting to know who supplies that to Amazon!Daledstokdyk@dvs.mv.com>I spoke with the people from NetPerceptions at a conference lately, they>make a product called Grouplens which amazon.com and other high end sites>use. It's a profiling engine. It tracks customer's buying and selections>and groups them into profiles. When you make selections on there site, It>groups you into a profile and pushes the approptiate products infront of>you. It's 1 to 1 to millions marketing and is the new age of>webdevelopment. I am currently trying to solve this same problem with>webcat, but I think it will take someone more that me to create such a>feature.>>Ray>>At 10:11 AM 4/25/98, you wrote:>>Anyone have some examples of cross-selling with WebCatalog? You know...like>>when you view an Amazon.com book page, and you'll also see something like>>People who bought this book also purchased the following books:>>....?>>>>It looks like perhaps Amazon has automated the suggested cross-sell items>>based on sales?>>>>I'd like to do something similar -- probably manually including cross-sell>>items in a field in my catalog.db that will provide suggested links on the>>product detail page -- but am curious to know what others have had>>success with???>>>>In pursuit of $ales...>>>>Dale Stokdyk>>World Romance>>Romantic Gifts from Around the World>>http://www.me2u.com>>
Dale Stokdyk
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