Re: Slightly off-topic hits to purchase ratio?

This WebDNA talk-list message is from

1999

It keeps the original formatting. numero = 22259
interpreted = N
texte = >Ok the typical New Years Eve bash...but was listening to a person at the>party spouting off about a ratio I never heard of before 3% purchase to>hits ratio. I assume he means visits. This was the yard stick they>claimed was some web commerce valid shopping site info. And if you were>below this number you site was not designed right..on and on and on.>>>Meaning I think...100 visitors and 3 would make purchases. Anybody ever>hear this type of data?>>Of course the client I consult on was right there and when we ran the>numbers on their site we were less then 1 percent. Lots of lookers but no>buyers.>>I would think it would have to do with the product being sold. Meaning>some products are going to have higher ratios then others.>>Anybody here care to comment. And you can take it private if you feel this>is way off topic for this list.>>===============================================>Gary Richter> PanaVise Products, Inc.> 7540 Colbert Dr. Reno, Nevada 89511> Ph: 702.850.2900 Fx: 702.850.2929> Email: grichter@panavise.com> http://www.panavise.com>===============================================>>>>I asked around on this and heard that 1% is on lower end, but 3% is outstanding. These #'s hold true for both click through rates and conversion rates. But you really have to look at marketing and where the traffic is coming from. It isn't necessarily site design -- where it is being marketed is incredibly important.We give affiliates conversion ratios for each type of link they have, hoping to convert them to more profitable types of links (i.e. links to specific products have higher conversion ratio than link to home page).Interesting stuff!Sandy Associated Messages, from the most recent to the oldest:

Re: Slightly off-topic hits to purchase ratio? (Sandra L. Pitner 1999)
Re: Slightly off-topic hits to purchase ratio? (Brian B. Burton 1999)
Re: Slightly off-topic hits to purchase ratio? (josh@pop-art.com 1999)
Slightly off-topic hits to purchase ratio? (Gary Richter 1999)

>Ok the typical New Years Eve bash...but was listening to a person at the>party spouting off about a ratio I never heard of before 3% purchase to>hits ratio. I assume he means visits. This was the yard stick they>claimed was some web commerce valid shopping site info. And if you were>below this number you site was not designed right..on and on and on.>>>Meaning I think...100 visitors and 3 would make purchases. Anybody ever>hear this type of data?>>Of course the client I consult on was right there and when we ran the>numbers on their site we were less then 1 percent. Lots of lookers but no>buyers.>>I would think it would have to do with the product being sold. Meaning>some products are going to have higher ratios then others.>>Anybody here care to comment. And you can take it private if you feel this>is way off topic for this list.>>===============================================>Gary Richter> PanaVise Products, Inc.> 7540 Colbert Dr. Reno, Nevada 89511> Ph: 702.850.2900 Fx: 702.850.2929> Email: grichter@panavise.com> http://www.panavise.com>===============================================>>>>I asked around on this and heard that 1% is on lower end, but 3% is outstanding. These #'s hold true for both click through rates and conversion rates. But you really have to look at marketing and where the traffic is coming from. It isn't necessarily site design -- where it is being marketed is incredibly important.We give affiliates conversion ratios for each type of link they have, hoping to convert them to more profitable types of links (i.e. links to specific products have higher conversion ratio than link to home page).Interesting stuff!Sandy Sandra L. Pitner

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Re: Slightly off-topic hits to purchase ratio?

1999

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