Re: [OT] Industry news from Australia

This WebDNA talk-list message is from

2000


It keeps the original formatting.
numero = 28285
interpreted = N
texte = > Trevisan says he recently came across a simple >solution to the dilemma when talking to a New Zealand company that had >decided to prompt customers on its Web site to send >their telephone numbers when shooting off their e-mail queries. With no >additional technology investment, the company calls the customer back >with the answer. > > This primitive but highly personal method sent >customer satisfaction rates soaring. It did not, of course, deliver the >holy grail of reducing call-centre costs, but it prevented an e-mail >cost explosion and slashed e-mail response turnaround times. I already did this for one of my best clients, and she loves being able to call her customers back right away with the answers they need. Unfortunately a callback is impossible when the customer has only one phone line and uses it when shopping online in her store ... so she makes sure that she follows up immediately with an email message if the phone call does not go thru immediately.Personally I would never refer to this method of personal contact as primitive like the writer has above. The companies with the current highest levels of customer loyalty are almost always the ones that still answer the telephone personally, instead of making the caller deal with a computerized voicemail system.I think the world is going to learn, during the next several years, that personal customer service is far more valuable to the customer than anyone has ever imagined ... and the success stories of the future will be the ones with competent, helpful professionals answering the telephones and responding to email messages promptly, every time, without fail.================================ Kenneth Grome, WebDNA Consultant 808-737-6499 http://webdna.net ================================------------------------------------------------------------- Brought to you by CommuniGate Pro - The Buzz Word Compliant Messaging Server. To end your Mail problems go to .This message is sent to you because you are subscribed to the mailing list . To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Associated Messages, from the most recent to the oldest:

    
  1. Re: [OT] Industry news from Australia (Kimberly D Ingram 2000)
  2. Re: [OT] Industry news from Australia (Glenn Busbin 2000)
  3. Re: [OT] Industry news from Australia (Kenneth Grome 2000)
  4. Re: [OT] Industry news from Australia (Marty Schmid 2000)
  5. [OT] Industry news from Australia (Stuart Tremain 2000)
> Trevisan says he recently came across a simple >solution to the dilemma when talking to a New Zealand company that had >decided to prompt customers on its Web site to send >their telephone numbers when shooting off their e-mail queries. With no >additional technology investment, the company calls the customer back >with the answer. > > This primitive but highly personal method sent >customer satisfaction rates soaring. It did not, of course, deliver the >holy grail of reducing call-centre costs, but it prevented an e-mail >cost explosion and slashed e-mail response turnaround times. I already did this for one of my best clients, and she loves being able to call her customers back right away with the answers they need. Unfortunately a callback is impossible when the customer has only one phone line and uses it when shopping online in her store ... so she makes sure that she follows up immediately with an email message if the phone call does not go thru immediately.Personally I would never refer to this method of personal contact as primitive like the writer has above. The companies with the current highest levels of customer loyalty are almost always the ones that still answer the telephone personally, instead of making the caller deal with a computerized voicemail system.I think the world is going to learn, during the next several years, that personal customer service is far more valuable to the customer than anyone has ever imagined ... and the success stories of the future will be the ones with competent, helpful professionals answering the telephones and responding to email messages promptly, every time, without fail.================================ Kenneth Grome, WebDNA Consultant 808-737-6499 http://webdna.net ================================------------------------------------------------------------- Brought to you by CommuniGate Pro - The Buzz Word Compliant Messaging Server. To end your Mail problems go to .This message is sent to you because you are subscribed to the mailing list . To unsubscribe, E-mail to: To switch to the DIGEST mode, E-mail to Kenneth Grome

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