Re: [WebDNA] WebDNA future
This WebDNA talk-list message is from 2010
It keeps the original formatting.
numero = 104486
interpreted = N
texte = Thank you Dan!- chrisOn Jan 14, 2010, at 17:56, Dan Strong wrote:> Another angle is to basically follow Apple's lead. Macs are a "me too" =product given their low market share compared to PCs and are really no =different than PC when you remove all the window dressing ... yeah yeah =I know Macs are prettier and "more friendly" and they made the iPhone =and iTunes, etc, but regarding computers, they run software just like =PCs do, they help us get work done just like PC's do and they crash just =as often as PC's do. Thing is, despite being 3 to 5 times more expensive =than PC's, they managed to capture the hearts and minds of the people =and position themselves as cool and innovative and friendly and they did =this through years of clever, focused marketing ("I'm a Mac, and I'm a =PC") and they also got themselves into the school systems -- get em =hooked while they're young. I think these are viable marketing options =for WebDNA. ...and I'm not trying to fan a mac/pc flame war -- I use =both.>=20> Also, I hear a lot of people talking about what WSC needs to do to =thrive and compete, etc, but when you look at php, one of the biggest =things that php has going for it is an army of people willing to work =for free. Hard to compete against that, you know? So maybe rather than =pointing out the flaws and complaining about what WSC needs to do, why =not help to do it? If you think the docs are crappy, then why not offer =to help update them? Maybe we could have a wiki and police each other? =You get the idea. Full disclosure: I am a license owner and a =shareholder of WSC, and I am not speaking on behalf of WSC, I am merely =expressing my own individual opinion.>=20> Just sayin'>=20> P.S: I am not talking about anyone specifically who is complaining, I =am talking generally.> -Dan>=20> On 1/14/2010 11:07 AM, Brian Fries wrote:>> In order to win over new customers, WebDNA needs to have a clearly =defined advantage over the competition, especially since the primary =competition (PHP) is free.>>=20>> As a long-time user of the product, I understand the advantages in =terms of rapid development, simplicity of coding, easy learning curve, =etc. These characteristics plus an extensive body of code that I have =already developed and am loathe to convert to a different environment =are enough to keep me in the WebDNA camp, so long as the product has =good support (thank you WebDNA Corp).>>=20>> These are not clear enough, however, to convince someone new to =invest in the platform or to convert from a different platform.>>=20>> To entice switchers / new adopters, the advantages need to be clearly =defined, enhanced to increase the advantages, then marketed in a few big =bold bullet points that the uninitiated can understand. WebDNA cannot be =a me-too product and expect to gain significant new customers.>>=20>> The chosen bullet points must communicate how WebDNA can help a site =developer perform his or her job faster, better and/or less expensively =than the alternatives.>>=20>> For example, if you want to market the ease of learning and rapid =development of custom dynamic pages, you need to enhance the features =that provide this. Clarify confusing language syntax. Provide simple, =complete and accurate documentation. Create tutorials and guided lessons =to introduce key concepts. Build visual coding tools for assembling =pages from modular and customizable building blocks. Provide =syntax-checking and debugging tools. Create clean integration with =existing text and html editors. Then market the hell out of these very =real and clearly defined advantages.>>=20>> Brian Fries>> BrainScan Software>>=20>>=20>> On Jan 14, 2010, at 10:13 AM, Kenneth Grome wrote:>>=20>> =20>>>> What is the 1 thing that you think SMSI could have done better when>>>> they owned WebDNA to make it a more successful product (aside from =the>>>> blatantly obvious end-of-support)?>>>> =20>>> Marketing.>>>=20>>> So far every entity that has owned it has failed to market it =effectively.>>>=20>>> Remember, Bill Gates did not have a better product, he simply =marketed what he had.>>>=20>>> Sincerely,>>> Kenneth Grome>>> www.KenGrome.com>>>=20>>> =20>> --------------------------------------------------------->> This message is sent to you because you are subscribed to>> the mailing list
.>> To unsubscribe, E-mail to:>> archives: http://mail.webdna.us/list/talk@webdna.us>> old archives: http://dev.webdna.us/TalkListArchive/>> Bug Reporting: =http://forum.webdna.us/eucabb.html?page=3Dtopics&category=3D288>> =20> ---------------------------------------------------------> This message is sent to you because you are subscribed to> the mailing list .> To unsubscribe, E-mail to: > archives: http://mail.webdna.us/list/talk@webdna.us> old archives: http://dev.webdna.us/TalkListArchive/> Bug Reporting: =http://forum.webdna.us/eucabb.html?page=3Dtopics&category=3D288
Associated Messages, from the most recent to the oldest:
Thank you Dan!- chrisOn Jan 14, 2010, at 17:56, Dan Strong wrote:> Another angle is to basically follow Apple's lead. Macs are a "me too" =product given their low market share compared to PCs and are really no =different than PC when you remove all the window dressing ... yeah yeah =I know Macs are prettier and "more friendly" and they made the iPhone =and iTunes, etc, but regarding computers, they run software just like =PCs do, they help us get work done just like PC's do and they crash just =as often as PC's do. Thing is, despite being 3 to 5 times more expensive =than PC's, they managed to capture the hearts and minds of the people =and position themselves as cool and innovative and friendly and they did =this through years of clever, focused marketing ("I'm a Mac, and I'm a =PC") and they also got themselves into the school systems -- get em =hooked while they're young. I think these are viable marketing options =for WebDNA. ...and I'm not trying to fan a mac/pc flame war -- I use =both.>=20> Also, I hear a lot of people talking about what WSC needs to do to =thrive and compete, etc, but when you look at php, one of the biggest =things that php has going for it is an army of people willing to work =for free. Hard to compete against that, you know? So maybe rather than =pointing out the flaws and complaining about what WSC needs to do, why =not help to do it? If you think the docs are crappy, then why not offer =to help update them? Maybe we could have a wiki and police each other? =You get the idea. Full disclosure: I am a license owner and a =shareholder of WSC, and I am not speaking on behalf of WSC, I am merely =expressing my own individual opinion.>=20> Just sayin'>=20> P.S: I am not talking about anyone specifically who is complaining, I =am talking generally.> -Dan>=20> On 1/14/2010 11:07 AM, Brian Fries wrote:>> In order to win over new customers, WebDNA needs to have a clearly =defined advantage over the competition, especially since the primary =competition (PHP) is free.>>=20>> As a long-time user of the product, I understand the advantages in =terms of rapid development, simplicity of coding, easy learning curve, =etc. These characteristics plus an extensive body of code that I have =already developed and am loathe to convert to a different environment =are enough to keep me in the WebDNA camp, so long as the product has =good support (thank you WebDNA Corp).>>=20>> These are not clear enough, however, to convince someone new to =invest in the platform or to convert from a different platform.>>=20>> To entice switchers / new adopters, the advantages need to be clearly =defined, enhanced to increase the advantages, then marketed in a few big =bold bullet points that the uninitiated can understand. WebDNA cannot be =a me-too product and expect to gain significant new customers.>>=20>> The chosen bullet points must communicate how WebDNA can help a site =developer perform his or her job faster, better and/or less expensively =than the alternatives.>>=20>> For example, if you want to market the ease of learning and rapid =development of custom dynamic pages, you need to enhance the features =that provide this. Clarify confusing language syntax. Provide simple, =complete and accurate documentation. Create tutorials and guided lessons =to introduce key concepts. Build visual coding tools for assembling =pages from modular and customizable building blocks. Provide =syntax-checking and debugging tools. Create clean integration with =existing text and html editors. Then market the hell out of these very =real and clearly defined advantages.>>=20>> Brian Fries>> BrainScan Software>>=20>>=20>> On Jan 14, 2010, at 10:13 AM, Kenneth Grome wrote:>>=20>> =20>>>> What is the 1 thing that you think SMSI could have done better when>>>> they owned WebDNA to make it a more successful product (aside from =the>>>> blatantly obvious end-of-support)?>>>> =20>>> Marketing.>>>=20>>> So far every entity that has owned it has failed to market it =effectively.>>>=20>>> Remember, Bill Gates did not have a better product, he simply =marketed what he had.>>>=20>>> Sincerely,>>> Kenneth Grome>>> www.KenGrome.com>>>=20>>> =20>> --------------------------------------------------------->> This message is sent to you because you are subscribed to>> the mailing list.>> To unsubscribe, E-mail to:>> archives: http://mail.webdna.us/list/talk@webdna.us>> old archives: http://dev.webdna.us/TalkListArchive/>> Bug Reporting: =http://forum.webdna.us/eucabb.html?page=3Dtopics&category=3D288>> =20> ---------------------------------------------------------> This message is sent to you because you are subscribed to> the mailing list .> To unsubscribe, E-mail to: > archives: http://mail.webdna.us/list/talk@webdna.us> old archives: http://dev.webdna.us/TalkListArchive/> Bug Reporting: =http://forum.webdna.us/eucabb.html?page=3Dtopics&category=3D288
christophe.billiottet@webdna.us
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